Frequently Asked Questions

A homeowner inside your agreed service areas who submitted accurate contact details (name, phone, email) and expressed interest in a relevant project type within your scope. They must have either engaged with the Conversion Engine, submitted a form request, or requested an appointment or quote.

You do. All ad accounts, pixels, Facebook pages, domains, landing pages, and CRM records remain under your control. If you ever decide to leave, you take everything with you—no holdbacks, no ransom.

No. The Conversion Engine is trained on your voice guidelines, service offerings, and real project FAQs. It feels natural and helpful—not scripted or mechanical. You can review transcripts anytime and request tone or logic adjustments if needed.

Yes. We tune spend to capacity and seasonality. If you're slammed with work, we can dial it back. If you have openings, we ramp up. We'll recommend ranges that keep the pipeline healthy without overloading your team.

The Conversion Engine proposes times based on your calendar rules or passes qualified details to your team to confirm manually. Either way, context is attached to the booking—job type, location, timing preferences, and any notes from the conversation.

3-month initial term to build momentum and allow the system to optimize, then month-to-month with 14-day written notice for cancellation. We don't trap you in long contracts—we earn your business every month.

System deployment completes on Day 7 after intake. First inquiries typically arrive within the first week of going live. The system is built to deliver 10+ qualified inquiries within your first 30 days post-launch.

Your only job is to pick up the phone, show up to booked appointments, and close the jobs. We handle traffic, qualification, booking, and reporting. You focus on doing the work you're great at.

We track every inquiry and flag unqualified ones (wrong service area, fake contact info, etc.). We use this feedback to tighten Conversion Engine qualification logic and improve targeting over time.

You get 24/7 access to your client portal showing real-time metrics: ad spend, inquiries, cost per inquiry, bookings, and Conversion Engine conversation transcripts. Plus bi-weekly Loom video reviews and monthly strategy calls to review performance and plan next steps.